The online casino market is getting ever more crowded at the moment. With gambling going through something of a renaissance in 2020, several ambitious start-up sites have entered the fray, attempting to take the fight to the old, established warhorses. One such site that is beginning to make a name for itself is Online Casino London, which first launched last year. With a rapidly expanding user base, we decided to find out what all the fuss was about. Here then, is a comprehensive review of one of the UK's new online casinos, Online Casino London, so you know what to expect if you choose to try out the site for yourself.
Generally speaking, the website is laid out well. You are presented with an interface that is easy to navigate, one that very clearly points you in the direction of your various gambling options. While it does feel raw, and somewhat unsophisticated, it’s important to note that this isn’t the primary reason for you to be using a site of this nature. On the contrary, its biggest strength lies in the large array of games that are available on the platform.
To its credit, it does a fine job of showing you the available titles instantly on the landing page. This way, you are very likely to find something that takes your fancy. The drop-down menu then presents a series of options; including the promotions on offer, a help tab where support can be found, alongside the full catalogue of games. It is simple but effective. From a safety standpoint, you’re also well covered. The site uses 128-bit SSL encryption, with the added bonus of being verified and secured by GoDaddy.
Online Casino London Games
Online Slot Games
Variety and choice when it comes to slot games is where this site really does come into its own. There are more than 800 entries to choose from, with all of your favourites included. Popular games such as Starburst, Book of OZ, Rainbow Riches and Electric Sam can all be played on Online Casino London – so you’re well catered for in this regard. The site is operated by Jumpman Gaming, meaning that you can still access all of your favourites despite the online casino being in its infancy. Historically, it would take years for an online casino to amass such a diverse catalogue of games – but not here.
Live Casino Games
One of the obvious drawbacks of its major focus on slot games is the absence of live casino options. Sport markets aren’t available, nor indeed are Poker games, meaning that your best choice for a live, interactive experience is bingo. There are indeed multiple bingo rooms to check out, with 90-ball bingo being the main attraction. However, if you are looking for a more expansive selection of live options, this may not be the site for you.
Bonuses and Promotions
Unlike traditional bookmakers, Online Casino London does not ostensibly offer a fixed welcoming bonus. Instead, a player will receive a free spin upon signing up, from which several additional prizes can be won. These prizes range from 10 free spins all the way up to 500 additional free spins, meaning you never quite know what you are going to get. Amazon gift cards are another possible reward, but again – this very much varies.
Once you have been using the site for a significant period of time, reward programmes make sure players are looked after well beyond the honeymoon period. This includes daily cashback offers – rewarded based upon your loyalty level. Simply put, the more time you use the site, and the more money you spend depositing funds, the greater your cashback rewards will be. Further to this, customers receive ‘Kudos’ points over the course of their time using the site. Essentially, for every £1 deposited, Kudos points are generated. Daily cashback of up to 10%, free spins and even birthday bonuses are afforded to members and loyal users.
Another area in which Online Casino London is relatively limited is in terms of payment options. Card payments and other traditional methods are almost exclusively accepted, with Mastercard and VISA leading the way in this regard. However, you can also use PayPal and the Paysafe card if you prefer, with the former handling transactions very quickly.
The big disappointment for many is that the list of accepted methods pretty much ends there. Wire transfer isn’t an option, nor is – crucially – cryptocurrency. Crypto gambling sites have become massively popular in recent years, as customers move towards payment that helps to retain a certain amount of privacy.
For a site as new and unestablished as Online Casino London to omit such a thing feels like an opportunity missed – as it could be a good way of standing out in a crowded market. With that being said, the fact that the site is licensed by the UK Gambling Commission probably goes a long way towards explaining why such a feature hasn’t yet been integrated.
When problems do occur, it can be a huge relief to know that help is just a click away and that it shouldn’t take too long to get a response of some kind. In the case of Online Casino London, the customer support you do receive isn’t at all bad – but nor is it as quick as some might like it to be. Without a live chat, a response from customer support can take up to 24 hours. Some other sites on the market can take even longer to offer assistance, so we perhaps shouldn’t be too harsh on a site as new as this one, which may not have the manpower yet to do any better. But it is still something to factor in if instantaneous solutions to technical or safety queries is a priority for you.
Overall, Online Casino London is a solid enough choice for those who enjoy slot games and/or bingo. When it comes to slot choice, they are simply hard to beat, with all the leading titles you could ever want or ask for. Nevertheless, it does also have a fair amount of faults. For instance, a lot of users will be put off by the limited amount of payment options, while the lack of a dedicated app also complicates matters. Over time, these additions will surely come – as indeed will a greater array of live features. For the time being, Online Casino London remains a decent choice for new users, as it is fully safeguarded and licenced by a reputable body. Just don’t expect it to be the complete package by any means.